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Tbilisi, Georgia · SBC Summit CIS

SBC Summit Tbilisi merch for Cyprus-based gaming teams

For iGaming, sports-betting, payment and platform teams exhibiting at SBC Summit Tbilisi that need branded apparel, booth giveaways, lead-capture gifts and VIP kits sourced, packed and delivered on time for the show.

Why SBC Summit Tbilisi matters for Cyprus-based operators

Edition
SBC Summit Tbilisi (CIS)
Venue
Tbilisi, Georgia

SBC Summit Tbilisi is the CIS-focused stop on the SBC conference circuit, drawing operator, platform, payment and affiliate teams from across the former-Soviet gaming markets — Ukraine, Belarus, Kazakhstan, Uzbekistan, Armenia, Georgia itself — alongside a meaningful European contingent that includes Cyprus-licensed operators looking to develop their CIS-facing portfolio.

For Cyprus-headquartered operator and platform teams, the Tbilisi edition is one of the more efficient shows to attend on the annual calendar: a three-hour flight from Larnaca, a hotel infrastructure in central Tbilisi that has hosted major gaming conferences for a decade, and a venue footprint that is large enough to host a credible multi-track conference but small enough that the entire attendee list can be cross-referenced in a single evening. The audience profile is heavily weighted toward CIS-facing operators, which means the merch brief should reflect the regional gifting culture — high-quality structured giveaways, premium drinkware, and a meaningful number of VIP kits for the operator-level contacts that drive the CIS market.

For teams shipping out of Cyprus, the production plan usually splits into two streams: apparel and structured giveaways from an EU or UK production partner, small-format gifting tier consolidated through Limassol for final assembly. The freight lane is a single air-freight leg from Larnaca or sea-freight via Piraeus. For the Caucasus-region context, see our Caucasus-export-merch service and our conference-sponsor-booth use-case.

Recommended event merch mix for an SBC Summit Tbilisi booth

Booth staff apparel

Branded T-shirts, polos and light layers with size allocation for booth, demo and roaming teams. Tbilisi in spring or autumn is mild, so breathable cotton works for the floor and a softshell is useful for evening rooftop events.

High-volume giveaways

Lanyards, tote bags, notebooks, pens and reusable bottles calibrated for the full conference. The buffer over expected attendance should sit around 20–25%.

Lead-capture gifts

Power banks, charging cables and premium desk accessories reserved for qualified conversations. The CIS-facing brief usually includes a compact premium item — a USB drive, a wireless charger.

VIP and speaker kits

Premium notebooks, drinkware and compact gift boxes prepared by recipient tier, with the operator's brand mark and a small Cyprus-specific touch. These go to your top 20–40 CIS operator contacts.

Production, customs and venue logistics for Tbilisi

Confirm artwork, quantities, packaging and the named receiving contact before production. The exact venue name, stand number and on-site delivery window will be confirmed against the current exhibitor manual closer to the event, and the venue should never be treated as an unrestricted parcel address.

For a Cyprus-based exhibitor at SBC Summit Tbilisi, three delivery routes usually work. Full local production in Limassol with consolidated air-freight to Tbilisi for arrival three to five days before the show. Split production — apparel from an EU partner, gifts from Limassol — consolidated through Limassol and shipped as a single air-freight consignment. Or, for smaller runs and last-minute additions, hotel delivery in Tbilisi with a member of your team hand-carrying the cartons.

The Georgia customs profile is workable for goods originating in the EU, with the right commercial invoice and packing list. Our customs-clearance service handles the documentation as a standard part of the freight leg.

Planning timeline for an SBC Summit Tbilisi merch programme

  1. 8–10 weeks before the show: lock the item list, quantities and print methods.
  2. 5–6 weeks before: approve a physical or production-grade sample for each tier.
  3. 3–4 weeks before: finish production, quality control and recipient labelling.
  4. Final week: reconfirm the venue, delivery window, consignee and on-site contact.

Frequently asked questions

When should we place the order for SBC Summit Tbilisi?

Eight to ten weeks is the safest window for international production and air-freight into Tbilisi. Four to six weeks is workable when stock is sourced locally and the item list is already confirmed.

Can the order go straight to the venue?

Only after the organiser confirms the setup window, freight route and named consignee. Many teams still prefer hotel or local-office delivery.

Can we split the order by audience?

Yes. Staff apparel, general booth giveaways, qualified-lead gifts and VIP or speaker kits can be packed and labelled as separate allocations, with different delivery addresses if your team needs them split between the venue and a Tbilisi office.

What is the customs profile between Cyprus and Georgia?

Georgia has a free-trade agreement with the EU, so goods originating in Cyprus clear Georgian customs with the standard commercial invoice and packing list.

Is Corp-Merch a partner or official supplier of the event?

No. Corp-Merch is an independent supplier that helps participating companies prepare their own merch. It does not organise, sponsor or represent the event.

Corp-Merch is an independent supplier to participating companies. This page helps teams prepare their own merch for the event; it does not represent the organiser, the venue or any sponsor.

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