Fifteen sector playbooks
Merchandise sourcing playbooks by industry
A sourcing playbook for each sector we supply, written around the constraints that sector actually works under: the compliance overlay a bank expects, the disclosure rules a biotech investor day runs into, the anniversary calendar a hotel chain works to.
Every playbook below follows the same shape, so it is quick to use in a buying meeting: the decision the sector is actually making, the kit composition that has worked for clients in that sector, the compliance requirements that apply to it, and a pilot plan with dates attached.
The pilot shape is deliberate. Week 1 is a discovery call and a spec lock. Week 2 ships five to ten production samples for sign-off. Weeks 3 and 4 run a 50 to 200 unit pilot, so quality control, packaging and shipping are tested at volume rather than on a desktop. The annual ramp starts in week 5 on a blanket purchase order with quarterly delivery. We reply to a brief within one business day with a kit composition, a supplier shortlist and a pilot timeline.
Compliance differs sharply between these sectors. A bank onboarding kit may need FIPS 140-2 Level 2 validated data carriers, a data processing agreement and deletion of recipient data within 30 days of fulfilment. A biotech investor day kit is restricted to public-disclosure-safe materials, encrypted and watermarked per recipient. A government contractor onboarding kit has to satisfy the tender requirements attached to the contract. Across all of them we hold colour to a Delta-E under 2 against the approved strike-off.
Pick your sector
Fifteen playbooks, grouped by the sector they were written for.
Financial services
Where the data on the product matters as much as the product itself.
Technology and software
Launches, hackathons and conferences with a technical audience.
- Hackathon participant kits for devtools
- Product launch swag for SaaS
- Conference attendee kits for tech / SaaS
Health and pharmaceuticals
Audience expectations and disclosure rules are the binding constraint.
- Investor-day premium gifts for biotech
- Staff recognition gifts for healthcare
- Medical-conference attendee kits for pharma
Hospitality, retail and travel
Programmes that repeat against a calendar rather than a campaign.
- Loyalty rewards for cruise lines
- VIP amenity kits for hospitality
- Employee anniversary gifts for hotel chains
- Flagship-opening event kits for luxury retail
- Loyalty rewards for retail
Public sector and contracting
Tender requirements and public disclosure rules shape the kit.
Ask for the playbook for your sector
If your sector is not listed here, tell us what it is regulated by and we will write the brief for it.