Etairika eidi gia DTC / e-commerce
Direct-to-consumer post-purchase, subscription-box, and influencer-seeded merch.
Plaisio promitheion
DTC buys on monthly campaign + subscription-cycle; Head of CX + Brand + Growth own. Volumes 500-50000; per-recipient $5-40.
Top 5 programmata
- Post-purchase thank-you inserts
- Subscription-box branded items
- Influencer seeding kits
- Customer-loyalty milestone gifts
- Annual VIP customer kits
Symmorfosi
FTC influencer-disclosure rules; GDPR for customer-data tied to personalization; CPSIA for children items.
Apaitiseis viosimotitas
EcoVadis Silver+; sustainable-packaging required; carbon-neutral shipping commitments.
Periochi promitheias
Turkey for textile volume; Serbia for EU fulfillment; Armenia for fast-turn small batch.
Epipeda BOM
| Tier | Per-recipient landed | Composition |
|---|---|---|
| Standard | ~$30 | Sticker pack + branded card + small accessory ($30 kit) |
| Mid | ~$80 | Branded T-shirt + tote + sticker pack + handwritten card ($80) |
| Premium | ~$200 | Premium hoodie + tote + drinkware + premium accessory ($200 VIP) |
Apaitoumena eggrafa
EcoVadis Silver+, OEKO-TEX, GRS, REACH, FSC, CPSIA, FTC influencer disclosure